Marketing is what sells your home. Expecting someone to drive by and want to buy your home is unrealistic. Today’s buyers are online, on a variety of websites. Online is where they decide which homes to go see in person. The pictures and videos provided online make a huge impact. That’s where you need to be! When deciding to sell a home “For Sale by Owner” in Carroll and Baltimore County, you need to provide what buyers are looking for, you need to market in ways that attract the most potential buyers.


Market in the Following Ways to Attract the Most Buyers for Your Home:


– List your home on all the major home buying websites.

Zillow, Trulia,, and (Be advised, your home will never appear on all the different brokerage websites, such as Coldwell Banker, Long & Foster, Sotheby’s, ReMax and others. In addition, real estate agents will not find your home if it isn’t in the multiple list. Real estate agents often have buyers looking for a particular home, if they don’t see your home in the multiple list, they won’t know about it). There are a slew of other websites what show homes for sale. Decide which of those you want to put your home on and do it,


– Put a “For Sale” sign in your yard.

Make sure it’s eye-catching, legible and waterproof.



– Prepare flyers.

Highlight your home’s best features, and include some photos. A QR code is also good to add so the buyers can easily reference your home.



– Hold open houses.

Plan several on different days at different times so you can accommodate the various schedules of buyers.



– Advertise in print.

Even though print advertising is less effective, there are still buyers who look at homes for sale in print, instead of online.



Click HERE to go to Step 5 – SHOWINGS


Did you miss any of the previous steps? If so, here they are: